Show Management System™ is a software platform used by some of the world's largest equestrian events including all of North America's fall indoor championships, many of the Longines FEI World Cup™ North American events, and all HITS Horse Show circuits. The platform comprises a fully functional horse show program, compliant with USEF, Equestrian Canada, and FEI data requirements, and best-in-class accounting, along with mobile-first Web applications for competitor registration and payment processing, powered by a comprehensive Web API that models the unique business requirements of international equestrian sport. And we integrate with industry leaders like Pyramid Sports Timing, Longines Timing, and IA Multimedia to offer organizers the full production package.

Show Management System™ is owned by Network Identity Inc., founded in Chicago, Illinois in 1999 by Jon Kassel as a Web Design agency. Through many contacts in the horse world, the company began acquiring more and more equestrian clients including Illinois's Showplace Productions and Canada's Equestrian Management Group (EMG). Evolving first to writing "year-end points" and membership web applications in the early 2000s, Network Identity Inc. pivoted to software in 2008, partnering with EMG to rewrite their popular DOS terminal based horse show program to support a more modern database server, cross platform "GUI" front end, and focus on the Internet.

Show Management System™ was born in 2014. After acquiring the U.S. distribution rights to the horse show program, Jon completely re-engineered the application structure and schema to support distributed Cloud-based computing and launched an on-line entry registration service with the Devon Horse Show as the launch customer. As the only entry service with the features needed to support all aspects of producing a "championship qualifying format" event, Show Management System™ added Washington International Horse Show and the National Horse Show as clients that summer. Eighteen of North America's horse show organizers now accept tens-of-thousands of entries and millions of dollars in payments through the service each year.

In January 2020, a partnership was initiated with Electronic Vet™, allowing organizers and competitors access to their horse's vaccination and health records through Show Management System™. The alliance between the two services enables organizers to protect equine health with stringent biosecurity protocols while still streamlining the arrival of competitors on site and enabling a simple and efficient registration and check-in process.

We'd love to start a conversation about working with your event or partnering with your service and invite you to reach out to us via the contact form on this site.